Their brand name might lead you to believe this company sells climbing ropes, harnesses, helmets, carabiners, and other climbing equipment.
But what Mountain Hardwear actually sells is a range of clothing, tents, sleeping bags, and backpacks for climbers and hikers who don’t want to compromise on quality.
So you wouldn’t be promoting products aimed at an extreme sports niche, but rather products that would be of interest to hikers, climbers, outdoorsy types, and even preppers.
There’s a lot of demand for high-quality products that also don’t weigh very much, which is exactly what this company sells.